Joseph Pine: What consumers want

http://www.ted.com Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.TEDTalks is a daily video podcas

from Pocket https://www.youtube.com/watch?v=2RD0OZCyJCk&feature=share
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